Ragan Insider Lucy Hitz
5 mistakes every community manager makes
Reflecting on her first year in the job, a manager spills the beans on errors she made and what she will do in the future to avoid them.
Search Results (opinion)
Ragan Insider Shelley Pringle
The 3 elements of a sincere apology
We all make mistakes, but we don’t all apologize for them. If your organization, executives or employees get in hot water, an apology with these three elements will get them out.
Ragan Insider Beki Winchel
4 power tips for creating hot content
Content doesn’t just have to be blogs. It doesn’t even have to be only writing. Try these avenues, too.
Ragan Insider Emma Coats
Pixar’s 22 rules of storytelling
Straight from a Pixar story artist, here’s a list of ways to break through writer’s block and write stories you’re proud of.
Ragan Insider Evan Peterson
Do writers work better in groups?
The notion that writing in solitude makes one more productive and insightful may not be all its cracked up to be, says one writer. Plus, Taylor Swift’s Wall Street Journal article and more.
Ragan Insider Maggie Holley
10 signs of a horrendous press release
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
Ragan Insider Tobias Schremmer
Don’t be this person on LinkedIn: Headline don’ts and dos
It’s a professional network, so professionalism is crucial. That doesn’t mean your profile should be dreary or trite. Here’s help in capturing your special brand of brilliance.
Ragan Insider Mark LaVoie
The best PR campaign of the past 400 years
If you think about the founding of the United States of America as a startup business, it had some pretty fantastic publicity.
Ragan Insider John Egan
Is brand journalism a ‘half-baked, made-up’ expression?
Are brand journalists real journalists? Some say no.
Ragan Insider Evan Peterson
How the brain handles writing—and running
A study shows how scribes exert energy when crafting their prose. Plus, the science behind viral content, how writing is like running, and fashion blogging’s lucrative job market.
Ragan Insider Russell Working
Walmart ‘edits’ critical New York Times column
Unhappy with assertions by a Times writer, Walmart offers a tongue-in-cheek mark-up ‘to ensure something inaccurate doesn’t get published.’
Ragan Insider Bill Rundle
What PR pros should know about State
The app that touts itself as a ‘global opinion network’ could be an invaluable source of insight for brand managers and journalists.
Ragan Insider Kevin Allen
Pantene ad tells women not to apologize
Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.
Ragan Insider Molly Borchers
Don’t delete your Google+ profile just yet
Despite reports that the search giant’s social network is ‘The Walking Dead,’ brands can still benefit from having a presence there.
Ragan Insider Kevin Allen
Gap calls plans to manufacture in Myanmar ‘historic,’ critics disagree
The clothing retail chain has human rights organizations up in arms over worker treatment.
