Can writing greatness be taught?
A point/counterpoint debate tries to determine whether nature or nurture can make a writer. Also, the writing gender gap, and much more.
A point/counterpoint debate tries to determine whether nature or nurture can make a writer. Also, the writing gender gap, and much more.
Do people want to read short or long posts? How long should a blog headline be? Is email marketing still effective? Get the answers here.
The blogging platform devised by the creator of Blogger and co-creator of Twitter might just be the next big thing.
Is your relationship with an agency or a client headed for a disaster? These questions can help you take the pulse.
Reporters don’t have time to read a flowery novella full of self-congratulation. Give them verifiable information, and they’ll respond.
Analyst relations and public relations are different disciplines with different goals. Make sure you treat AR pros appropriately.
Spin is, in a word, lying. That’s not what ethical PR professionals do.
PR measurement doesn’t always have to be so complicated. Check out what your website—and Google Analytics—is telling you.
The app’s creators have also been fielding claims of racism since it was introduced, putting them on the defensive.
On social media, when something goes wrong it escalates quickly. Here’s advice about how your Twitter team should (and shouldn’t) respond.
Though his biggest accomplishments in PR happened decades ago, the ‘father of PR’ can still teach professionals a lot about how to turn eyeballs.
The Union Street Guest House in New York threatened to charge couples $500 for bad reviews pertaining to their wedding. Now it’s blowing up in the owners’ faces.
Do you prefer headlines that read more like sentences, or those that read more like book titles?
Most journalists have techniques they use to get meaty quotes from interview subjects. Here’s how to give them the meat without letting them draw blood.
The New York Times ran an ad for medical marijuana app Leafly Sunday, and it was just as much a PR push for the paper as for Leafly.