America’s top a.m. news program doesn’t just pump its broadcast into its digital streams. It tells stories differently in every medium. So should you.
At the annual shareholders meeting, Dennis Muilenburg defends the 737 Max—now undergoing a software fix—and says company brass will be passengers when it returns to flight.
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews.
Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.
Millennials are earning a decent income, but many financial factors keep them from flourishing. Find out which states offer the best opportunities for this generation to thrive.
The social media company has struggled to curb abuse and remove fake accounts, but it says its latest efforts are increasing profits. Is the platform a good investment for marketers?
Start at the end, conduct robust research, prioritize your targets, and include contingency plans.
A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. Here’s how to use this helpful technique.
The organization’s SVP of communications says that online platforms have become ‘the best vehicle for PR.’ Consider these insights for protecting your organization’s reputation through a range of networks.
With the Trump White House making news daily and so many other stories coming out of the nation’s capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.
Hunkering down into a job that doesn’t stir you, always working solo and resisting the accrual of new skills and viewpoints can make you brittle and stagnant—personally and professionally.
Chain execs hope to revive lagging sales by replicating the social media platform in its physical stores. Can cosmetic changes attract online consumers—and perhaps save legacy retailers?
Become a Ragan Insider by April 15 and you’ll receive a $50 Starbucks gift card.
The water company had a viral marketing win, but it all unraveled when it couldn’t secure an agreement with the model behind the stunt. Here’s what marketers must know.
The multinational tech giant has 30,000 employees in more than 40 countries. How to build unity and company loyalty among such a diverse workforce?
