A gaggle of investors on Reddit banded together to drive up the price on GameStop stock—and put the squeeze on Wall Street. What should comms pros take from the episode?
Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines.
The company is one of many looking to follow through on promises to fight racism and injustice in 2020. What do the next steps look like in 2021?
A failure to find photos that represent the diversity of your community risks losing your audience. Here’s how to find better images.
Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.
Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Here’s how one agency leader is trying to make sense of the numbers.
Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.
Getting a grasp on financial terms and bottom-line budget matters can dramatically increase your internal authority. Here’s what you should know.
The strong rebuke from Forbes of those who have refused to acknowledge the truth of the 2020 election is a warning for the PR profession, one pro argues.
Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more.
One PR pro offers her own story of growing up with a unique heritage—and what it might look like to celebrate the many backgrounds that are represented in a diverse organization.
When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show.
