4 steps to turning your CEO into a social media powerhouse
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
The technology is quickly changing and with new offerings from companies like Google, it’s more important than ever to make your content appear in voice-activated searches.
Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques you shouldn’t ignore.
Zebra Technologies makes barcode scanners, hospital technologies and chips in NFL shoulder pads. Here’s how it branded itself as a leader in the ‘Internet of Things.’
To empower women who have been cyberbullied, the campaign featured shirts bearing some of those offensive statements. However, the choice of the fashion model quickly drew criticism.
As one of the league’s biggest partners, the company and its marketing messages have sparked ire by supporting the ex-quarterback’s high-profile denunciation of police brutality.
Tell stories of hope. Make the most of your experts. Jettison the jargon. By writing narratives—rather than pitching dull press releases—you might even end up on ESPN.
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
These common missteps can significantly decrease your chances of seeing your words in print. They won’t do much to help you win the favor of those you pitch, either.
Those who do not learn from public speaking flubs are doomed to repeat them. What takeaways can communicators draw from these famous disasters?
Grabbing a coveted byline in Forbes, Huffington Post, Entrepreneur and more can be gold to PR pros, but it takes persistent effort and patience. Follow these secrets for getting in.
Sign up for webinars, listen to podcasts, and publish posts on LinkedIn. Also, try creating custom images and meticulously fine-tuning your SEO.
Millennials are so yesterday. Here are eight things to know if you’re trying to get through to youngsters on their favorite platforms.
Looking for more and better numbers on how your social media marketing efforts are performing? Take a look at these sources of actionable information.