Infographic: 8 tips for better customer service on social media
How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional.
How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional.
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend.
It’s a new year, and that means its time to reevaluate your content marketing strategy. Consider these insights to guide your efforts.
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
A blog post shouldn’t be a one-and-done endeavor. Consider these tips for repurposing relevant passages or even whole installments to feed your audience’s appetite for information.
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With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word.
All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver hard business results. Here are some tactics to make your content stand out.
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters.
For many consumers, their interaction with your brand is just as important as the product they buy from you. Here are some tips to help your organization delight its audience.
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Business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Authenticity and visuals are key elements.
Congratulations to this year’s honorees. Stay tuned for the winners announcement.