6 reasons your content marketing program is struggling
It all comes down to strategy, calls to action and an effective measurement program.
It all comes down to strategy, calls to action and an effective measurement program.
While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
During the current crisis, messages that build relationships with consumers will go the farthest. Here are some tips on how to prioritize service and empathy on social media.
There’s more to optimizing your webpages than choosing the right keywords. User experience is moving from online inquiries to journeys, and predictive intelligence is altering the playing field.
Keep pieces pithy and poignant, and demonstrate your commitment to privacy.
How important is an IRL brand activation for your organization, and what elements are essential to delight modern audiences? Experiential marketing expert Christa Carone shares her insights.
What are the stages in the customer journey that your content must address? Consider these essential steps.
Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation.
New technology has opened up many possibilities, but telling a great story to the right audience is still the main chance for any organization to break through.
Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat.