How will the industry change in the coming year? These veterans offer their insight on which outcomes can be expected and what developments savvy pros should watch closely.
Don’t just muddle through when disaster strikes your organization. Here are some tips to come back stronger than ever.
Craft short sentences, delete fluff, and get straight to your key point.
A blog post shouldn’t be a one-and-done endeavor. Consider these tips for repurposing relevant passages or even whole installments to feed your audience’s appetite for information.
Prioritize face-to-face interactions, push for flexibility, don’t withhold bad news, and follow the Golden Rule.
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Also: Spotify sparks engagement with its annual data roundup, United chief to step down, Dictionary.com decrees ‘existential’ its word of the year, and more.
Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more.
Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help.
Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.
The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.
Also: Forty-two percent of organizations are looking at ways of taking agency creative assets in-house, Dunkin’ wins with limited-edition merch, and more.
Also: T-Mobile chief to resign in April 2020, Taco Bell offers an oddball Thanksgiving bisque recipe, tips to align your PR strategy with legal advice, and more.
A Ragan survey on compensation and culture will enable communicators to see how they fare industrywide. Plus, there are perks for participants.
Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand.
