Also: Pepsi teases free soda in Super Bowl score gambit, Burger King offers Bronx residents free burgers, Bose and Mozilla face layoffs, and more.
As we roll into 2020, let’s remind ourselves to prioritize the reader’s takeaways, key on clarity and brevity, and use punctuation judiciously.
Also: Google personalizes travel recommendations, benefits of coworking spaces, Frito-Lay gives a moniker to “Cheeto dust,” and more.
Also: Uber partners with mass transit providers, how digital media will be disrupted in the new decade, and whether in-person or virutal activations will prevail in 2020.
Workplace clout has its foundations in professional integrity, practical knowledge and personal rapport with your colleagues.
Make specific promises, use numerals, ask questions, and put ‘impact’ words at the beginning.
Also: Why ‘thought leadership’ is a powerful strategy and not just jargon, comedian’s Facebook donation rakes in money to fight Australia wildfires, and more.
Also: Amazon employees lash out at company policy restricting climate change protests, secrets to making a splash with Facebook videos, PR pros and lunchtime, and more.
Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse.
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow.
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.
Attacks by gunmen on two mosques were streamed live, raising questions about tech companies’ responsibility in curbing violent videos. Experts urge users not to share the footage.
The fast-food chain promised to honor the artist’s request to bring back its spicy chicken nugget if his tweet could get to 2 million ‘likes.’ Online fans came through; so has the company.
If you feel the urge to comment on someone’s weight or appearance, just don’t. Also, steer clear of vague feedback and pleas to ‘leave personal issues at home.’
How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend.
