Search engine optimization is a process that takes a long time, which means that online marketers have plan for the holiday’s months in advance. Here’s how to do it.
Do you have a vacation or lazy weekend coming up? Indulge with one of these reads. This list features five novels and one business book.
It’s early June, and people are already posting photos of holiday decorations they’ve spotted at the arts and crafts store chain.
The auction site is the latest company to have to break bad news about compromised accounts to customers.
Gregg Steinhafel, who oversaw the retail chain during its massive data breach over the holiday shopping season, is stepping down after ‘extensive discussions’ among the board members.
From a law office’s creative letter about public drunkenness to a photo campaign and one brand’s decision to pull out of a parade, marketers are feeling lucky about their festive promotions.
Nostalgia is fun, but it’s also a great way to engage an audience visually and show the strides your brand has made. Here are some examples of how to do it.
Still in the wake of the massive data breach that hit the retail chain over the holidays, the company will be ‘elevating the role’ of chief information officer.
Social media managers or brand ambassadors prepping plans for the romance-theme holiday would do well to know some of these stats.
Most readers will put up with headlines that include phrases such as ‘you won’t believe what happens next’ or that tout lists, as long as those headlines lead to content worth sharing.
Re-releasing a movie that focuses on America’s racial history on the holiday seems just fine, but promoting clothing sales, mixed drinks, and twerk parties is ill-advised.
Already reeling from a massive data breach, the social media service is getting slammed for an increase in unwanted messages.
News that more Target customers than previously announced were affected by cyber-security attacks on credit card information, and that more retailers have also been attacked, are sending the stores into damage control.
Take a look at what restaurants in every state in the United States (plus the District of Columbia) are doing to connect with locals. If your brand is looking for a way to do the same, it’s a great place to start.
Brander Influencers inspired some very funny (and highly vulgar) tweets from comedian Patton Oswalt, but they’re not the kind of tweets brands would want.
