Ragan Insider Beki Winchel
Are Thanksgiving Day sales here to stay?
Millennials say yes, even though many move to boycott participating brands.
Search Results (holiday pr)
Ragan Insider Beki Winchel
AP Style guide for Thanksgiving food
To help pros writing about November’s holiday festivities (or horrors) this year, a recent Twitter chat focused on fall culinary terms.
Ragan Insider Mairead Ridge
How the end of Facebook ‘like-gating’ will benefit brands
Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
Ragan Insider Girish Shenoy
5 reasons your content gets ignored
Maybe it’s covering a well-worn topic, or the text is bland or incomprehensible. Perhaps your timing doesn’t take a national holiday into consideration. Here’s how to fix it.
Ragan Insider Kevin Allen
‘Alex from Target’ becomes Internet sensation
A lowly Target cashier is taking social media by storm. Will the brand be able to boost its PR efforts by capitalizing on the trend?
Ragan Insider Kevin Allen
Brands drum up Halloween publicity with freebies, discounts
Arby’s, Chipotle, and Krispy Kreme are among the brands offering discounts or free stuff for customers who wear costumes or say a special ‘trick-or-treat’ phrase.
Ragan Insider Beki Winchel
Toys R Us pulls ‘Breaking Bad’ figures after controversy
Though the brand released a statement that the toys were clearly marked for those 15 and older, they were removed from its website after an online petition.
Ragan Insider Erik Huberman
6 ways to optimize seasonal brand marketing
The biggest shopping season of the year is upon us, and marketers are looking for ways to enhance their holiday efforts before the rush. These tips will help pros get ahead of the game.
Ragan Insider Kevin Allen
UPS to retailers: Save Christmas with earlier sales
While shipping organizations insist they’re not miracle workers, retailers will still try to provide last-minute magic this holiday season.
Ragan Insider Kelsey Libert
Pitching tips from 500 online publishers
Bloggers and reporters are flooded with pitches every day, but pitches with certain elements always rise to the top.
Ragan Insider Kevin Allen
A BBC editor’s tips for dispelling rumors
What do you do when an untruth about your organization is spread to hundreds or thousands of people on social media?
Ragan Insider Russell Working
Avoiding the perils of bad ledes
As a recent Deadspin parody reminds us, clichéd thinking can generate hilariously inappropriate story tops. Watch out.
Ragan Insider Susan Young
8 reasons not to pitch a story this week
The week of the Fourth of July is often a slow one for news, but this year’s holiday week has been a very notable exception. Just two days in, there is a slew of newsworthy stories.
Ragan Insider Matt Wilson
U.S. fans outpace Brazilians and Brits in World Cup social media activity
The United States team was knocked out of the global soccer tournament when it lost to Belgium 2-1 Tuesday, but an online survey deemed the nation a winner in the enthusiasm game.
Ragan Insider Melissa Leiter
26 content ideas for social media
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
