Creativity at Hallmark is the gift that keeps on giving
An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging.
An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging.
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
Get top-level guidance on making the most of this powerful yet misunderstood PR tactic.
Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience.
Having a hard time filling roles amid a red-hot labor market? The crunch is forcing some hiring managers to get creative.
Also: Honey Baked Ham shares data on pumpkin spice trend, T-Mobile’s CEO outlines cybersecurity commitments, and YouTube opens an event space.
The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits.
Also: Brands measure gender parity for Women’s Equality Day, Electronic Arts shares accessible video game patents, TikTok limits spread of viral Milk Crate Challenge, and more.
What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.
Also: Oscar Mayer Wienermobile joins Lyft fleet, TikTok produces parent safety guide with PTA, and Microsoft responds to massive data leak.
Also: Beyoncé and JAY-Z join Tiffany diversity campaign, digging into diversity numbers for the PR industry, and weather services share hurricane messaging.
The group of 23 industry experts will guide the editorial focus and programming for the brand as it looks to address ‘Transformation’ in 2021.
New research confirms that workers are weighing their options—and eager to find greener pastures.
Also: Triller hosts Black Creator Conference, NPR launches diversity newsroom tool and Disney Parks introduces planning app.
As the pandemic continues rages on, the granola bar maker is turning to the outdoors, and virtual tech, to help you find your happy place.