A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
Hispanic Heritage Month is underway. Here are three ways to avoid common multicultural marketing mistakes in your campaigns.
The agency leader and co-chair for Communications Week 2021 shares her insights on the future of communications and how the role of the communicator is being transformed.
There’s a big difference in a true partnership with an influencer and a one-off paid post. Consider these steps.
Also: McDonald’s makes sustainable Happy Meal toys, Amazon lobbies to legalize marijuana, and McKinsey & Company comments on explainer video series for kids.
You put unnecessary communication on the shelf during the pandemic. Will it stay there?
Also: OKCupid introduces pro-choice profile badge, Twitter announces new partnership program members, and Peloton turns the page with hotel expansion announcement.
Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms.
Also: Workers slam the honor system in enforcing vaccine mandates, a report says Instagram is toxic for teens, Kentucky distiller Heaven Hill faces strike over work conditions, and more.
New data from The Conference Board sheds light on return-to-work anxiety, remote work frustrations, and why employees are seeking greener pastures.
Walker Sands still sees value in having employees embedded in specific media markets, which led it to pursue its recent acquisition of March Communications.
Also: The labor market gets hotter, Burger King follows McDonald’s with celebrity marketing, conventions and trade shows look to rebound, and U. of Delaware flubs COVID messaging.
Stephanie Sweet, vice president of PR and marketing communications for Robert Half, shares data on why workers are leaving their posts and what employers can do to keep them.
Also: Steve from ‘Blue’s Clues’ makes emotional return, what American say they need for greater well-being, Sweetgreen’s CEO tries to make amends, PR pros’ willingness to travel in 2021, and more.
Also: Business travel is grounded in Sept., Americans say they still want to shop in-person, HRC parts with president over his ties to former Gov. Cuomo, and more.
