J.C. Penney’s ‘insulting’ perception problem
The retailer is returning to its traditional pricing structure after trying a radical marketing and pricing strategy. The CEO’s statement on the shift could use a little work, according to the author.
The retailer is returning to its traditional pricing structure after trying a radical marketing and pricing strategy. The CEO’s statement on the shift could use a little work, according to the author.
Dr. Wendy Sue Swanson dishes about her most controversial blog posts, her partnership with Seattle Children’s Hospital, and how she manages to spend more than 30 hours a week on online networks.
Its stock price plunged nearly 5 percent this month due to safety fears over its 787 Dreamliner. Throughout the crisis, its communications team has offered measured responses.
SAS inched up one rung to No. 2 on Fortune’s esteemed list, and CHG Healthcare made a huge leap, from No. 9 to No. 3. They made similar internal changes to boost their rankings.
The search giant remains the best place to work for the second straight year by constantly evolving. Find out which companies rounded out the top five, and the role internal communication plays.
Often, the actions of an attorney don’t take into account the reputational cost of a crisis. Ask these three questions when dealing with legal during such a time.
Most admit they need to learn more when it comes to social media. Find out the No. 1 social media goal and most popular platforms in this survey from Ragan/Nasdaq OMX Corporate Solutions.
A recent study of 50 large brands found that fewer than one-third of those that have Twitter accounts answer customer tweets. They interact more on Instagram or Pinterest.
A variety of PR professionals explain how they plan to ramp up their efforts in the new year.
Get inspired with these thought-provoking utterances from Henry Kissinger, Jerry Seinfeld, Mark Twain, and others.
The false beliefs about the public relations industry held by aspiring professionals.
When news about tragic events spreads across Twitter, pre-scheduled tweets can make brands and individuals look foolish. Is it time to stop this common practice?
These utterances from a variety of sources—from a baseball hall of famer to a media tycoon—will help inspire your work, or at least make you nod in approval.
Should you bring your pet python? Wear a sexy Ms. Santa outfit? Throw up on the CMO? If you’re unsure, PR Daily‘s got you covered.
The majority of communicators handle social media duties on top of their other work. Unfortunately, no relief is in sight, reports a Ragan/NASDAQ OMX Corporate Solutions survey.