5 journalism habits that brands should avoid
As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
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Each week, it seems, brings a new bit of technology, a new source of information. Keeping up involves continual mental adjustments and the refreshing of skills.
All your own formal preparation can go by the boards through pure carelessness or lack of foresight. Make sure your message lands by taking these basic steps.
If you screw up in a meeting in the conference room—eh, you’ll get over it. Botching your time with a member of the media, though, is just the wrong side of calamitous. Heed this advice.
Are you preparing for an interview with a reporter? You don’t need to prepare for every possible question, but instead the types of questions they ask.
Use these ‘cursed words,’ and many reporters and bloggers will delete your email. So will your employees. Plus, civilization might end.
Want to succeed beyond 2013? You had better possess these skills and characteristics.
Because great speakers are made, not born.
Turn customers into your biggest fans and advocates by following these steps.
The singer lashed out at the media—a risky move. But with nearly 36 million Twitter followers some PR pros think he can circumvent the press. Others aren’t so sure.
The complaints, which made the front page of The New York Times, originated on Weight Watchers’ ‘hosted communications hub.’
In her new book, Facebook COO Sheryl Sandberg claims women don’t reach executive positions because they prefer to be liked rather than powerful. Does her theory apply to PR?
Executives believe that multitasking improves productivity, yet except for the most mindless work, it doesn’t actually help, many studies show. So, can you strike a healthy balance?
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