Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call.
Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.
After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. Here’s what one communications pro says went awry.
There’s more to optimizing your webpages than choosing the right keywords. User experience is moving from online inquiries to journeys, and predictive intelligence is altering the playing field.
Also: Twitter beefs up its Lists feature for Android, BB&B taps Walgreens exec, key stats on podcasting, Ragan’s 2020 Salary & Workplace Culture Survey, and more.
The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.
Also: Wendy’s launches its breakfast menu, Harley-Davidson’s chief departs, AmEx responds to reports of shady sales tactics, and other stories.
The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.
Ragan’s 2020 Salary and Workplace Culture Survey reveals how communicators rate their compensation, bonuses and workplace perks as well as the factors that lead to job satisfaction.
Probably! A new report finds staffers of all generations bend the truth. Read on to learn about common CV fabrications, and to uncover interesting motivations for professional prevarications.
Keep pieces pithy and poignant, and demonstrate your commitment to privacy.
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign.
Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.
The CEO shared insights into his agency’s annual Trust Barometer for a room full of executives and communicators in Chicago. His main message: It’s time for business leaders to step up.
This year for Valentine’s Day, why not consider the feelings of your professional connections too? Here are tips for keeping your clients happy in the relationship.
