This peer-to-peer membership group is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation.
To engage your audience, answer their queries and get real-time input on your presentation, offer a question-and-answer session near—not after—the end of your talk. Here’s what to do.
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
In the face of a global crisis, it’s more important than ever to know how your audience is talking about your organization. Here are some important tips for staying in the loop.
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
Keeping up with all the latest trends in social media can be exhausting, but this VP takes it all in stride with an early-morning start and a cup or two of tea.
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Also: Telecom companies offer free Wi-Fi and data, Microsoft’s Bing offers an interactive map of the outbreak, how to boost cybersecurity for remote workers, and more.
When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.
Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more.
Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.
Also: Dairy Queen celebrates 80 years, effective crisis communications in the face of canceled events, and more.
Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.
Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more.
