2 steps for using earned media to build brand authority
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
As we enter a new year—bursting with possibilities and antibodies—let’s strive for healthier habits, professional development and meaningful personal progress.
Silence is not a ‘safe’ messaging play. Companies need to communicate their values, internally and externally, in the aftermath of such a jarring event, and their comms teams should help shape the strategy.
2020’s hardships have opened the door to permanently transform the way we work. Follow this guidance to enshrine worker well-being at the core of your business strategy moving forward.
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for.
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.