Crisis comms lessons from the United States Postal Service
Learn how the mail-carrying mammoth is delivering crucial messaging to its vast, dispersed workforce during this turbulent time in history.
Learn how the mail-carrying mammoth is delivering crucial messaging to its vast, dispersed workforce during this turbulent time in history.
Also: Suitsupply’s ‘new normal’ ads receive criticism and buzz, Lay’s Vietnam offers subtitles for viewers eating while streaming, the Minnesota Vikings talk about mental health, and more.
As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride.
Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more.
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.
Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.
A prominent employment lawyer shares expert advice on how employers can mitigate the risk of triggering a viable discrimination claim.
A look at how artificial intelligence can help communicators learn more about employee behavior and conversations.
For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Here are the tactics that should get more attention.
Also: Wendy’s brings back its infamous Twitter roast, Perdue and OKCupid embrace data-driven storytelling, where comms fits in your organization’s structure, and more.
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward.
PepsiCo Foods’ Joan Cetera chips away at outdated notions of internal comms.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.
A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.
As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences.