8 tips for getting your press releases read and shared
Is the press release dead? Not yet, says a PR Newswire exec. Those old releases are content that keep resurfacing in searches—if you do it right.
Is the press release dead? Not yet, says a PR Newswire exec. Those old releases are content that keep resurfacing in searches—if you do it right.
Whether they imply something that probably isn’t the speaker’s intent, are overused, or are simply offensive, these terms are all highly problematic.
By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page.
From player arrests to stories of hazing to a decline in participation at the youth level, pro football must take essential steps to address problems directly and for the long term.
Introducing Ragan Communications’ first award program focused (pun intended) on great business video content! Show us how you use video inside and outside of your organization.
It’s one thing to hear a customer, but quite another to understand what he’s really trying to tell you. These listening styles can help you figure it out.
You’d love to create great content to lure customers or fans. But it’s such a drain on the budget. Or is it? Brandscaping’s Andrew Davis asks, What if content became a line-item plus?
Stand up, and quit swaying. Charm the reporter. In an emergency, try coughing. Be the one in control.
Founder Chip Wilson issued a video apology for asserting that somewomen’s bodies aren’t right for Lululemon pants. Perhaps his damage-control efforts created an even bigger crisis.
Sit around the campfire and hear a terrifying tale about the marketing strategy that failed completely!
Acting solely to protect yourself in court may not be the most prudent course of action, if your defensive posture does a lot of damage to your brand’s reputation.
Thrill readers the way Cosmo and National Enquirer do. Make the first five words count. And write for your friends, not some imaginary corporate target.
Employees will doubt you, you’ll run out of ideas for posts, and you’ll want to quit. But fear not. Your blog will survive.
Instead of ostracizing a mysterious critic, a company’s board of directors steals a page from ‘The Godfather’ and brings him into the fold. It’s a move that could help you soothe an outsider’s rancor.
This PR pro debates the merits of a degree. Do you agree with her conclusion?