Your bigwigs don’t care about your Klout score. They don’t care how many press releases you write. Instead, show them you’re responsible for that spike in sales.
How podcasting boosts online influence and establishes thought leadership.
The president’s substantive content and positive tone deliver the message that America (and Congress) must get back to work.
It’s time to sound off, PR pros. Does the main character in the ABC drama accurately depict what it’s like to work in PR?
Following a press tour of Rome, our writer surveys the promotional trips. They’re not just for the travel industry. Here’s how to pull one off.
Placing quantity above quality, asking for non-nitpicky editing, and seeking an entrée into a journalist’s ‘Rolodex’—these are a few of our least-favorite things.
LinkedIn is primarily a social network for professionals, but that doesn’t mean you can’t connect with people on a personal level. Add some personality to your content and invitations.
Put your PR, marketing, and business communication expertise up against the biggest names in the industry and stake your claim to the prize!
In honor of word nerds everywhere, we offer an array of symptoms that indicate your affinity for correct grammar, usage, syntax, punctuation, and spelling run deeper than that of others.
Did Paula Deen, Rob Ford, or Lance Armstrong commit the biggest media blunder of the year? Read on to find out.
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
PR pros can learn a lot from the words of George Bailey, Clarence, Sam Wainwright, and the other inhabitants of and visitors to Bedford Falls. Hee-haw!
A look back at the winners and sinners of the year in the media.
Are TV stations ignoring your pitches? Producers are swamped. Get to the point. Call at the right time. And pitch with video.
Having trouble getting the press’ attention? Be a first responder. Help reporters when there’s nothing in it for you. And rewrite that Twitter profile—even if you are a yoga-loving birdwatcher.
