Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.
To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.
The company offered veterans life-changing moments, earning first place in the Community Relations Campaign category of Ragan’s PR Daily Awards.
Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.
Civil unrest after the George Floyd death motivated ‘America’s grocer’ to take active steps to support its employees and the communities it serves.
Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.
Also: Budweiser buys a round for vaccinated Americans, Twitter unveils a weather subscription service, and AMC launches an investor benefits program.
With 96% of Apple users opting to not share data with marketers and ad delivery algorithms, the PR and marketing world is facing big changes.
Also: Giant Food promotes e-commerce Pride campaign, Reuters pauses paywall plans, and TikTok launches incubator for Black creatives.
Get insights into the firm’s campaign to correct tech’s ‘gender deficit,’ as well as crucial guidance on how communicators can help mitigate data-breach damage.
As audiences lose faith in media outlets, government and institutions, personal relationships with colleagues or an individual’s employer competes with expert insights.
Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.
When consumers lodge complaints, your response can either defuse the situation or add fuel to the fire. Here is a model to ensure critics feel heard, while leaving room to correct the record.
Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.
Congratulations to our impressive short list.
