Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform.
Also: Southwest Airlines marks anniversary with gift to employees, Facebook enacts new satire policy, and Disney Parks unwinds COVID safety procedures.
A thorough roundup of resources to expand your creative arsenal, bolster your skillset and make your job easier.
Also: Tripadvisor introduces annual membership, Royal Caribbean’s inaugural cruise postponed after crew COVID cases, and Spotify launches live audio app.
Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions.
Edelman’s Health Sector lead shares guidance on establishing genuine, meaningful connections in a post-pandemic landscape
Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance.
Also: Pride campaigns focus on LGBTQ+ homelessness, Philips issues ventilator recall, and Texas energy company ERCOT is slammed on Twitter.
A report from FleishmanHillard shows how businesses must actively communicate their values to consumers—and it offers a roadmap for taking a stand.
How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation.
Also: Westminster Kennel Club Dog Show sponsor Purina educates dog lovers, Biogen deflects data questions onto FDA, and Adult Swim engages with fan creators.
Also: A Bitcoin conference in Miami spreads COVID-19, Golden Corral has golden moment on Twitter, Amazon changes course on remote work, and more.
Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era.
Cisco turned to the fast-paced platform to share #LoveWhereYouWork stories from intern ambassadors.
Also: The need to bolster employer brand, BlackRock’s viral Twitter moment, Carnival crosses horns with Texas’ governor, PR pros language pet peeves, and more.
