What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
Finding stories in your data can lead to big earned media wins.
Gain expert guidance on collaborating with experts in your niche, prioritizing authority and strategically promoting your content.
Winning an award for your work feels great and can impress potential clients—but how can you minimize the financial risks involved?
Looking to communicate about workplace safety during the COVID-19 outbreak? Where better to turn than the federal Occupational Safety and Health Administration?
Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.
The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
Being a shoulder to lean on requires important soft skills from PR pros working with clients during this crisis. Here are some tips for being a calm and collected resource.
The industrial tech company has long followed a largely on-site workplace model. COVID-19 disrupted that, but collaboration by HR, ESH, legal and communications (comms) —and a brand new CEO—helped forge a new path.
Here’s how you should be thinking about your role in your community and the wider business ecosystem during this period of turmoil and pain for so many around the world.
Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.
Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.
You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues.
Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.
