The surge in online sales recorded yesterday capped off “a holiday shopping week in which more Americans than ever decided to skip the mall and buy on the Web,” reports The Wall Street Journal . “Early estimates indicated overall sales gains of about 20 percent from a year earlier for ‘Cyber Monday,’ the nickname for the Monday after Thanksgiving.”
This week, Glassdoor.com released its annual list of the Best Places to Work, and Edelman PR ranked fifth. Facebook topped the list, followed by Southwest Airlines, Bain & Co., and General Mills. Google was No. 30. The news came as a surprise — to the Edelman CEO, Richard Edelman. “I am in a state of mind that can accurately be described as ranging between shock and heaven,” he wrote on his blog
Alan Glazier, an eye doctor in Maryland, not only helps his patients see better, he’s also helping physicians around the country see how they can better market their practices online. What are his top three tips for physicians interested in boosting rankings on Google and other search engines? Create content, optimize it, and proliferate it, he says. Glazier demonstrates this “by showing how my practice ranks in search engine status, and explaining how my search rank is directly related to the keywords and
These essential snapshots of an organizations’ financial health (sometimes called profit and loss or P&L statements) are handy tools for communicators—if they know how to decipher them.
Winning an award for your work feels great and can impress potential clients—but how can you minimize the financial risks involved?
For many consumers, their interaction with your brand is just as important as the product they buy from you. Here are some tips to help your organization delight its audience.
If writing and reading emails is taking up time you should be using for other work, it might be time to modify how you approach your inbox and the ‘send’ key.
A study shows that the more tweets a URL receives, the better its search ranking. PR professionals can (and should) benefit from this revelation.
The shakeup at the daily deal company offers a case study in why executives need to hire, listen to, and follow the advice of their PR teams.
Studies can prove an effective way to win coverage in print and online, but first you need to know what the media—and consumers—want to read about and discuss.
Big announcement Tuesday: Google unveiled its Google Buzz application. The Christian Science Monitor said Google Buzz “takes the features of Facebook and Twitter and applies the company’s search and location expertise.” After the unveiling, Drew Benvie, the managing director at London’s new agency 33 Digital, wrote a blog post for PR pros and marketers “who may want to have a top line view on what this new launch means and how much time to invest in looking at how it should be tre…
How she had the audience in the palm of her hand.
Updates to X, Meta, TikTok and more.
Plus: Why you can’t search for ‘Taylor Swift’ on X; IRS tests new, free software.
Storytelling is great. But it’s not enough.
