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Calling all communicators: This insanely popular event draws industry pros from all over. Boost your brand profile and gain Bob Zeni’s cutting-edge insights for your staff.
Calling all communicators: This insanely popular event draws industry pros from all over. Boost your brand profile and gain Bob Zeni’s cutting-edge insights for your staff.
For many professionals, acronyms and initialisms are simply an unwelcome fact of life, but they can at least ensure they’re being used properly with these guidelines.
Most journalists have techniques they use to get meaty quotes from interview subjects. Here’s how to give them the meat without letting them draw blood.
The definitive guide to etiquette extends far beyond proper invitations for various occasions and knowing how to use a finger bowl.
If you need assistance from a PR agency, it’s worth the effort to do your due diligence before hiring one.
First, a recorded call customer service call went viral. Now a leaked missive from the cable company’s COO says the employee’s hounding of the customer was in line with standard practices.
The author contends that the broader strategic aspects of public relations set the foundation for social media activity.
Why do organizations request proposals and then never call back the agencies that submit them?
A telecommunications CEO who is known for his brash manner of speaking went a step too far at an event touting a new service.
Unhappy with assertions by a Times writer, Walmart offers a tongue-in-cheek mark-up ‘to ensure something inaccurate doesn’t get published.’
The wisdom one can obtain on the baseball diamond can apply to the workplace. Both fields of engagement require discipline and teamwork.
Everyone predicted it would be a corporate disaster for Domino’s to air criticism of its old product. Instead, the gambit led to a huge spike in sales—and greater trust in the brand.
This year’s crop of graduation speeches at universities around the United States had plenty of advice that can apply to public relations.
Get inspired with these thought-provoking utterances from Henry Kissinger, Jerry Seinfeld, Mark Twain, and others.
Wait. Throw away that outline, says writing coach Daphne Gray-Grant. Learn to ask the right questions. Stop disheartening yourself with negative writer talk. And have you tried a timer?