PR lessons from playing the oboe
From meticulousness to collaboration, the comparisons can help public relations professionals hit just the right notes.
From meticulousness to collaboration, the comparisons can help public relations professionals hit just the right notes.
An unwanted foot injury sent this author searching for answers online, and in the process she learned a few things about great content marketing.
A beloved TV icon’s response to the re-emergence of years-old rape accusations did very little to help him in the public eye.
Buried in boring prose? Fight dull writing—and start with your own. Here’s your roadmap.
Here’s how the communications teams at Raytheon joined forces to tell stories that garner top-tier media attention, and how you can do the same.
Following a report from New York state officials enumerating lapses in Rivers’ treatment, Yorkville Endoscopy released a defensive statement that lacks remorse.
Election day in the U.S. is less than a week away. Here are some lessons PR pros can learn from this year’s campaign, as well as some issues they may want to tackle.
Fire up employee engagement with a remodeled social intranet.
Yes, the bad guy triumphs in Halloween horror films. He’s thought of everything, knows how to do evil in 50 ways. But don’t set up your clients to fail by promising reporters they’re experts in everything.
Trying to buy reporters to write articles about a client is a major, major no-no, yet a content marketing agency attempted to do just that.
Throw away those treatises on creating an organizational narrative. Instead, think like a silent movie director. Build a ‘three-legged stool.’ And learn from the makers of ‘The Fugitive.’
Skullcandy is just one of the brands looking for savvy PR, marketing, and social media pros this week.
Whether entrepreneurs create their own communications or hire a PR firm, it’s important to avoid these common missteps.
It’s easier to achieve than you think. Simply make these changes to your calendar.
If you’ve been watching the news over the past several weeks, odds are you’ll be able to guess what the biggest disaster of the month was.