Ragan Insider Arianne Williams
7 tips for better PR measurement
It’s increasingly important for PR pros to prove the value of their efforts. Here’s the data that can help you show off for clients and boardrooms.
Search Results (tell me about it)
Ragan Insider Brendan Gannon
Infographic: Storytelling tips to capture readers’ hearts
Want to increase the likelihood of audiences reading and engaging with your content? Tell them stories. These tactics can help you craft a captivating brand narrative.
Ragan Insider Nola Peshkin
3 marketing essentials to combat social media distrust
As users question their attachment to social media, marketers and PR pros don’t want to lose this valuable tool to speak to their audience. Try these tactics to maintain consumer trust.
Ragan Insider Mike Lizun
4 tips to become a respected leader in your field
If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.
Ragan Insider Brian Pittman
4 common (but easily remedied) infographic killers
Do your infographics garner more yawns than clicks? Here are several ‘chart junk’ pitfalls—and how to avoid them.
Ragan Insider Scott Bay
6 reasons you should incorporate artificial intelligence
You might already be relying on machine learning to communicate with your audience, whether you know it or not. Here’s why you should consider diving in even deeper.
Ragan Insider Ali Hale
6 ways artificial intelligence is transforming writing
From translation services to automatic editing and checking for plagiarism, AI is poised to profoundly upend the entire process of content creation. Here’s what to expect.
Ragan Insider Katie Harrington
How PR pros can use Google Analytics to target audiences, measure and more
Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.
Ragan Insider Beki Winchel
As Papa John’s founder re-emerges, chain’s PR firm fires back
John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.
Ragan Insider PR Daily Staff
Announcing PR Daily’s 2018 Media Relations Awards finalists
Congratulations to these honorees.
Ragan Insider Beki Winchel
Adidas pledges to use recycled plastic as WeWork bans meat
The organizations’ recent announcements are both aimed at being more environmentally friendly, but the vegetarian focus was criticized.
Ragan Insider Daniella Burgos
3 summer activities for PR pros
As many in the industry power down for vacation, communicators looking to get ahead can spend their summer free time getting organized and testing new tactics.
Ragan Insider Karin Leperi
Why letters of assignment don’t matter anymore
Old school PR defined a promising journalist by the outlet they worked for. As the media landscape is changing, this old model of vetting writers is holding some organizations back.
Ragan Insider Kevin Coll
4 approaches to using video to liven up your storytelling
Here are a handful of quick tips for developing fresh visual narratives and repurposing old content.
Ragan Insider Ted Kitterman
Data-use questions resurge, this time with Google in the vortex
A Wall Street Journal article reveals third-party email extensions may have access to your Gmail account. The search giant responds—citing users’ permission—but skepticism persists.
