PR exec: Female leaders often sidelined by need to be liked
The author insists women need to adopt a male trait and stop caring about whether or they people like them.
The author insists women need to adopt a male trait and stop caring about whether or they people like them.
A PR recruiter says the agency world has fewer and fewer talented candidates. Learn what you can do to keep them at your company.
PR pros, it’s time to claim your seat at the leadership table. Here’s how to do it.
If you’re in between jobs, this advice will help boost your morale and land one of the countless jobs for which you’ve applied.
I’ve seen crappy layout jobs, but never one this literal. Plus, Guy Fieri responds to Times food critic; the Internet becomes the new yellow pages; how to perfect the 15-second pitch; Facebook launches job app; and more.
Trust me—this is one list you’ll regret not stopping to sign.
The nonprofit Rally St. Louis is a crowdsourced and crowdfunded effort to reshape outsiders’ opinions of city and region. Other cities should take note.
There’s that one person who for whatever reason is dragging down the entire team’s morale. You need to get rid of that person. Here’s why.
David Siegel made headlines for telling his staff that an Obama second term could mean unemployment for them. Instead, he gave them raises.
Where’s Tom Cruise to jump on your couch when you need him? Plus, Starbucks targets the Chinese market, social media is destroying our productivity, strange food creations by the sufferers of Hurricane Sandy, great films about journalism, and more.
The deal uniting two of publishing’s biggest players also proves beneficial to another smiling member of the book world. Plus, mutant verbs, the most powerful word in agency new business, Hillary Clinton circa 1969, and more.
Want to work on Wieden + Kennedy’s Old Spice account? Now you can if you complete some specific social media challenges—and hide it all from your boss.
The retailer was blasted for mentioning shopping on Gap.com in a tweet that referenced Hurricane Sandy. Earlier this year, we celebrated the company’s social media policy.
From failure to do one’s homework to neglecting to brush one’s teeth, these blunders are as appalling as they are amusing. How many have you seen or—God forbid—committed?
Another PR gaffe from a Fortune 500 company, although this one was handled well by the people involved.