8 tips for writing press releases that journalists read
Should your releases say “For Immediate Delete” in the subject line because no one is taking the time to read it? Here are some tips to remedy that problem.
Should your releases say “For Immediate Delete” in the subject line because no one is taking the time to read it? Here are some tips to remedy that problem.
Make. It. Stop.
People around the world consume the Internet in different ways. This post examines the Web habits of Briton, by breaking down how each age group consumes the Internet. Fascinating stuff.
The insurer’s gaffe is a lesson for PR departments everwhere.
Have you seen the latest video from U.K.-based nonprofit 10:10? Advertising Age calls it “shock-humor.” 10:10 is a global campaign to inspire — or frighten — people to reduce their carbon footprint by 10 percent a year. The video, called “ No Pressure ,” presents three scenarios in which groups of people — at school, work, a football club — volunteer to join the cause. The ones who don’t are detonated. Pretty gory stuff. Probably best to re…
Malaria No More , a nonprofit organization aiming to eliminate malaria deaths in Africa by 2015, launched a series of humorous commercials starring various celebrities. One features a smorgasbord of famous people; another video stars the comedian Ed Helms (of The Hangover fame). What do you think? Are they funny?
There are many jokes floating around about social media experts. There seem to be many self-proclaimed gurus out there with nothing more than a business card to prove their credibility. This tongue-in-cheek video (laced with mild adult humor) will have you smiling. Don’t worry, it’s safe for most work places. — Claire Celsi
This is what happens when you leave an old television set sitting by the side of the road — Tetris pieces, Space Invaders, and Pac-Man come alive and wreak havoc on the Big Apple. See for yourself in this clever 2-minute video.
The biggest complaint about the government’s stimulus spending has to be the scant funds that went to bloggers, said humorist Joe Queenan. Because, hey, bloggers are a part of today’s economy, too. “Bloggers produce stuff,” Queenan wrote for The Wall Street Journal . “Bloggers write stuff. Bloggers aren’t just sitting at home, wasting time. When a blogger blogs about what another blogger blogged about after reading a blogger’s blog response to a blogger’s remark he read on a…
From ‘literally’ to ‘360-degree turns,’ pitfalls abound.
Yikes . Pamela Gorman is running for Congress in Arizona. And she loves guns — just crazy about them. Good for Pamela. But is showing off your shooting skills in a low-budget format — like this campaign ad — really the most effective way to communicate your message?
Are you a morning person or an evening person? That is, do you work best at night or first thing in the morning? According to research by Christoph Randler, a professor of biology at the University of Education in Heidelberg, Germany, the early bird actually does get the worm. “Though evening people do have some advantages — other studies reveal they tend to be smarter and more creative than morning types, have a better sense of humor, and are more outgoing — they’re out of sync w…
Yes, I know, the numbers of followers does not necessarily equal quality. But this comprehensive list from Old Media New Tricks is very interesting and leaves some questions. Just look at the top five newspapers and compare them to the next five, and so on. What makes a newspaper so popular on Twitter? Is it humor ( The Onion ranks No. 2)? Is it being an early adopter of Twitter (the Chicago Tribune ranks No. 3)? Take a look and add your thoughts (also, add your local U.S. newspaper to the growing …
“A jukebox version of cool.” That’s how Jimmy Jellinek, Playboy ‘s editorial director, describes TheSmokingJacket.com . It’s the new “cleaned up” version of Playboy that was launched on Tuesday. Jellinek claims the site will be safe to browse at work so men don’t have to throw themselves over the computer screen when the boss walks by (sounds almost like junior high school). Sorry, folks, the site won’t contain any nudity. “Instead, it’ll rely on humo…
This blurb comes from PR pro Jackson Wightman : You’re hilarious. So darn funny. And you’ve been able to integrate humor into your marketing, PR, and social media campaigns. Part of the allure of humor in marketing is that it makes you “huh-worthy,” says Ed Lee of Blogging Me, Blogging You . However, you can’t always be funny. Sometimes jokes — even your ridiculously awesome material — go over like lead balloons. Lee’s got advice for you on the strategic us…