Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.
Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.
The chief marketing and communications officer for SoundExchange shares how she sees the role of the communicator changing, and what makes her excited for the future of the industry.
Follow this guidance to ensure your company pursues genuine inclusion, rather than mere pandering, tokenism or holiday-specific spotlights.
Just posting about your product on a handful of platforms won’t be enough to attract new audiences.
Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.
Learn how to stop being an order taker and take the lead as a strategic advisor.
Also: McDonald’s makes sustainable Happy Meal toys, Amazon lobbies to legalize marijuana, and McKinsey & Company comments on explainer video series for kids.
Beyond the challenges in safely managing your customer data, it is essential to differentiate between first-party data and first-party cookies.
Also: OKCupid introduces pro-choice profile badge, Twitter announces new partnership program members, and Peloton turns the page with hotel expansion announcement.
Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms.
A top communicator for Phillip Morris International shares key ingredients to whip up a zesty, appealing spread of engagement tactics for such a time as this.
Also: Arizona sues over Biden’s vaccine rules, GIF subject looks to reclaim likeness, #ThislittleGirlIsMe takes off on LinkedIn, Chevron’s lower-carbon investments, and more.
Also: California recall highlights COVID-19 and vaccination topics, Whirlpool offers $1,000 bonus to vaccinated workers, Litecoin creator apologizes for spreading misinformation, and more.
Also: Schools plan ahead as Pfizer prepares vaccine for ages 5-11, delivery app riders speak out about working conditions, how to counteract interrupters and poor office behavior, and more.
