PR IndustryTaryn Finley
The toddler parenting hack every risk-averse marketer should know
Here’s how to reframe concerns over change and uncertainty to highlight the opportunity as well as the danger.
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Daily ScoopJustin Joffe
Film production responds to deadly misfire on set, job candidates prefer vaccination requirements, and Twitter research finds conservative bias
Also: Heinz introduces shoppable livestream event, Howard University addresses student housing problems, TikTok publishes inaugural Discover List, and more.
CAREER LADDERCassidy Tamburro
9 tips for landing your first PR job
Here’s a look at the important steps of the process, from building your résumé to nailing your interviews.
Daily ScoopTed Kitterman
Facebook proposes name change, Southwest backtracks on vaccine mandates, and Zillow blames supply chain home-buying freeze
Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more.
Daily ScoopJustin Joffe
How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation
Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.
Daily ScoopJustin Joffe
Netflix, Apple terminate outspoken employees, U.S. workers increasingly make demands of employers, and IATSE union offers labor messaging lessons
Also: Megan Thee Stallion becomes a Popeyes franchisee in promotional partnership, Impossible Foods defends its sustainability record, and more.
Daily ScoopJustin Joffe
Boeing responds to latest production woes, the financial well-being of U.S. adults suffers, and LinkedIn closes platform in China
Also: Heinz invests in a Halloween store, White House partners with FedEx, UPS and Walmart to improve supply chain, Instagram launches live broadcast scheduler, and more.
Winning CampaignsBrendan Gannon
Campaign around birth control exceeds goals, positions nonprofit as trusted source
Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Daily ScoopJustin Joffe
Raiders announce coach resignation on social media, American job resignations hit a new record, and Lego promises gender-neutral toys
Also: McDonald’s gives educators free breakfast, Coinbase faces blowback, and more.
Comms WeekTed Kitterman
Report: Nearly a third of Americans consistently get news from Facebook
Despite the lack of trust in major social media platforms, users still cite them as important sources of information.
MeasurementSunita Menon
Measurement is meaningless without a careful data strategy
Here’s how to ensure you are being intentional to make a data-powered business impact.
Daily ScoopJustin Joffe
Kellogg responds to cereal worker strike, data protection drives trust on social media, and ESPN benches anchor over podcast comments
Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.
Daily ScoopJustin Joffe
Pharmacy chains respond to opioid lawsuit, Americans take responsibility for data security, and Home Depot announces delivery partnership with Walmart
Also: Bank of America creates financing directory for women entrepreneurs, Tesla explains racism lawsuit to employees, William Shatner goes to space, and more.
PR IndustryDan Beltramo
How to prepare for what’s coming down the path for PR pros
The industry is changing fast. There used to be a PR playbook—not anymore. Here’s what should be on your radar.
Daily ScoopJustin Joffe
Airlines announce vaccine mandates, Golden Globes touts increased member diversity, and 75% of marketers to increase social media spending
Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more.
