This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner.
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?
The PR leader argues that the ubiquitous adoption of video conferencing is a good step forward for the industry. Here’s why.
Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget.
Follow this guidance as you give staffers grace and space during this stressful time.
Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.
Focus on one goal at a time, cultivate “deep work,” and prioritize empathetic listening.
With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.
