Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.
One NYC-based pro shares her journey with a few lessons for others getting their start in the industry during this extraordinary time.
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.
HR and comms pros weigh in on ways to maximize the annual festivities amid a terrible year and a surging pandemic.
Crisis comms veteran Andy Gilman offers advice to organizations based on his work with Johnson & Johnson and Tylenol, and later advising the Canadian government during the SARS outbreak.
There’s plenty of work involved, but the payoffs are important: efficiency, collaboration, budget dollars and, potentially, a seat at the decision-making table.
Most companies have a serious deficit of unvarnished truth. Here’s how to improve your discourse, build trust, and create healthier expectations among employees.
Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
Innovation isn’t magic, but the result of a careful process that will produce the best work, deadline after deadline.
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
