Coca-Cola embraces past failure with New Coke ‘relaunch’
The product, which flopped in the ‘80s, will be offered for a limited time to promote Netflix’s third season of ‘Stranger Things.’
The product, which flopped in the ‘80s, will be offered for a limited time to promote Netflix’s third season of ‘Stranger Things.’
As part of $300 million in new funding overall, the Tencent infusion has users and investors worried about censorship. That, along with tepid ad revenue, raises analysts’ concerns.
You might think an embargo makes your release or pitch look important and timely, but in reality it can irk your reader and doom your pitch.
What are the worst—and best—jobs of 2018? Find out, and then check out our roundup of current job openings.
Looking to gain insights from reporters, writers, communicators and social media experts? Check out this list for savvy insights and current trends.
The company has received backlash in the past for providing a limited search engine that adheres to the Chinese government’s censorship rules. Will this time be different?
You’ve got to grab the audience’s attention from the very start. Use these techniques to make sure no one’s eyes glaze over at the outset.
In a viral video after a water main burst, hallways and staterooms were shown filling with water, reminiscent of ‘Titanic.’ Crews and brand managers deftly handled the crisis, however.
The company’s chief executive said the 1-year-old’s ‘winning smile and joyful expression won [their] hearts this year.’ Consumers were also enamored with the toddler—and the decision.
The fast-food chain is dodging comparisons to its current and past products by staying very quiet about its new sandwich. How will consumers respond to its opaque strategy?
Are you finding it hard to get attention in the frenzy of the web? A smart newsroom will boost your chances of drawing reporters and fans. Here’s how to do it.
You don’t have to abandon your current customers to attract different audiences. Instead, enhance what your organization does well and send messages based on what people crave.
A new report highlights what journalists and PR pros are most worried about in coming years, which platforms will reign supreme and how—or whether—public confidence can be restored.
Test your knowledge of sweet summertime treats that go beyond your typical two scoops in a cone.
See the work that impressed our judges.