To get your message out there, it’s essential to learn how editors select and sample content for their sites. Here’s what we learned when we asked them what they look for.
Abiding by journalists’ preferred writing rulebook is a huge first step toward getting your pitch read. Heed these fresh updates.
Certain marketing managers have jumped at the chance to promote their brands and grab online chatter with untraditional offerings for the holiday of love.
Many organizations commemorate the legacy of Dr. Martin Luther King Jr., but poorly crafted messages can do them reputational damage. How are you marking this federal holiday?
As more users turn to their smart speakers for news updates and other content, communicators should try to join the conversation. Here’s how.
Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year.
The sporting goods company has seen a drop in hunting sales after taking a principled stand on guns. Rather than backtracking, the retailer is mulling removing hunting gear completely.
The carmaker is looking to tighten its offerings and boost efficiency, but its plan means that 15 percent of its salaried workforce will lose their jobs.
Whether it’s used in contractions or plural possessives—or omitted from plurals and possessive pronouns—this little curl can bring big headaches. Here are a few ounces of prevention.
Employees posted an image of themselves sleeping on an airport floor, which exploded on social media. To defend its reputation, the airline released CCTV video of the photo being staged.
Think getting off the phone is difficult? Here are some phrases to practice, so you can get out of meetings—planned and impromptu—that hamper your ability to get things done.
Though the chain has largely avoided the issues facing other retailers as they struggle to compete against e-commerce traffic, it is closing underperforming locations to focus on growth.
Many marketers have turned to visuals, freebies and shareable menu items to encourage consumers to talk about and purchase their products.
Are you looking to take advantage of the eye-popping engagement delivered by live video broadcasts on social media? Here are some tips to avoid sharing a fiasco.
Many organizations tweeted feline images, jokes, facts and more in effort to celebrate the ‘holiday’ and meow for consumers’ attention. In many cases, it worked.
