Ad agency captures top PR award at Cannes Lions fest
The campaign for Banco Popular features a re-recorded version of a popular Puerto Rican song that became a cultural phenomenon.
The campaign for Banco Popular features a re-recorded version of a popular Puerto Rican song that became a cultural phenomenon.
Spam pitches are endemic, yet there are ways to send fewer and more targeted pitch emails that will work 80 percent of the time, according to the author.
Want to discuss social media with professionals from all over the country? Don’t miss out on these popular Twitter chats.
What to do when your biggest fan becomes your most avid Facebook fan (plus advice for other social media crises).
The ubiquitous (and unnerving) ‘I could care less’ means the opposite of what many people think it does. All right, it’s time to calibrate your apathy more precisely.
Why start at the bottom when you’ve got a ticket to the top?
The world of online media has changed everything, from deadlines to embargoes. That means PR departments must adjust. Here’s how.
The gimmicky airline pulled the ad parodying Colombian prostitution scandal and issued an apology. Plus, Urban Outfitters offends Jewish community, Helen Keller-branded eyewear, Vogue Spain’s rip-off of an Instagram account, ‘The Simpsons’ jab Fox News, and more.
PR Daily publisher Mark Ragan shares the secrets of dynamic writing culled from his 15 years of reporting experience.
From the benefits to longer stories online to the most re-read books by famous authors, here are the articles you need to bookmark and read this weekend.
Afraid your résumé is lost in the shuffle? Stop worrying and start creating a CV that’s irresistible to hiring managers.
This helpful guide shows how brands can make the most of Facebook’s new layout.
From the journalistic to the how-to (and, of course, the list), here are headline styles you should adopt.
Three key factors for establishing a lasting presence for your brand in the Digital Age.
From toilet paper with tweets printed on them to a history of sentence diagramming, it’s this week’s collection of must-read stories for writers.