With social media—especially live-stream video platforms—heightening the potential damage to an organization or brand, communicators must respond like lightning. Here’s how to do so.
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
A tawdry scandal has cost the company its CEO and, ultimately, its founder/chairman. The fallout could have ended in December.
Tara Carraro, senior director of corporate communications for Heineken USA, tells PR Daily how the company snapped into action during a recent PR firestorm.
Allegations that Walmart bribed Mexican officials will become a sustained PR crisis for the company. Thus far, its PR response will hold up against attacks.
You may not know what it’ll be, nor when it’s coming, but there’s a potential firestorm out there with your name on it, so be ready.
The airline tells PR Daily: ‘We want our customers to find out about it from us, before it hits the evening news.’
To explain why married congressman Christopher Lee was e-flirting with a woman he met on Craiglist, a spokesman for the disgraced (and now former) GOP lawmaker told Gawker that his boss’s Gmail account was hacked. Nice try.
When to use it and why.
The winner of the Ragan Research Award sheds light on tactics in this new field of crisis response.
Plus: Doritos draws media hype with cheesy new record, Hollywood strike’s impact is felt across the pond.
Plus: Pee-wee Herman’s legacy remembered, American trust in the military declines.
A crisis will come for your brand. Make no mistake about it.
You have to figure out what you believe in.
Plus: Are marketers overpaying influencers?
