When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.
Also: Taco Bell announces ‘Defy’ restaurant, Verizon commits to low-income customers, and more.
Creating a public platform for your top executives can rattle nerves, but finding that authentic voice for your organization has never been more important.
As excited as you might be about your latest round of fundraising, tech reporters need to see more.
For executives looking to offer a stronger presence in the room or on the screen, these tips can help make these important communicators more dynamic.
Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.
Get a fresh bundle of practical resources to stay on top of your game.
More employees are saying “I quit” during the return-to-work transition. Here are three tips to spark a purpose-driven culture that keeps talent.
Lippe Taylor’s Paul Dyer makes the case that the advertising model is broken, as consumers increasingly seek ad-free experiences online. That creates an opportunity for PR.
A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers.
All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.
Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JCPenney launches accessible clothing line.
Are you a Baloo, or more of an Eeyore? Learn more about all the dynamic communicators in our midst, and find out if you won a night at the Swan & Dolphin Resort.
Here’s what the tool can offer to PR pros looking to find the right reporter for their pitch—and maximize their precious time.
PAN Communications’ Mark Nardone shares how the focus on content, voice and executive visibility is driving huge growth for the agency.
