Ragan Insider Janice Cuban
When journalism cribs Upworthy’s headline style
Why click-bait headlines work, what it means for journalism, and by extension, PR. Plus, a new model for sponsored content.
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Ragan Insider Courtney Seiter
8 successful headlines—and the psychology behind them
Have you ever wondered why how-to or numbered-list headlines get so many clicks? Here’s your answer.
Ragan Insider Kevin Allen
Amazon tops list of most reputable brands
Coca-Cola and Apple took the next spots on the Harris list of corporations that customers say they like the most.
Ragan Insider Kevin Allen
Kroger employee stops knife-wielding shoplifter, gets fired
Online commenters have logged their displeasure with the firing of an Arlington, Texas, store manager. Kroger says he violated policy.
Ragan Insider William Comcowich
Journalism ethics guidelines that PR should consider adopting
More and more, public relations professionals are serving in roles similar to those of journalists, with more content reaching the public directly. Transparency is increasingly important.
Ragan Insider Gini Dietrich
8 steps to clean up your online reputation
Negative reviews, untrue comments, and trolls are pushing their way to the top of search rankings. Here’s how to clean up what’s being said about you online.
Ragan Insider Helen Nesterenko
15 sources for finding free online images
You needn’t break the bank to illustrate your content, even if your needs are hyper-specific.
Ragan Insider Ellen Leanse
It’s time to stop using ‘just’ in your writing and speaking
Don’t dilute your messages with a word that dilutes your impact. With a bit of ad-hoc research, the author found women use the word more than men. What do you think?
Ragan Insider Matt Carrington
7 top tips for successful infographics
Not all infographics are created equal. Here’s how to make yours stand out from the pack.
Ragan Insider Kevin Allen
Coca-Cola, Hershey top most-powerful brands list
Apple may win most-improved, however, having found its way into the top 10 after being No. 75 just five years ago.
Ragan Insider Kevin Allen
Oreo’s parent company gets into the online prank business
Mondelez has unveiled Prankstr, an app that sends fake tweets on users’ behalf and later reveals that the whole thing was a joke.
Ragan Insider Alan Pearcy
Stirring ‘No Money for Starbucks’ headline triggers claims of discrimination
The article published in a Rio Rancho, N.M., student newspaper was accompanied by the hashtag ‘#WhiteGirlProbz,’ as well as numerous complaints of racism.
Ragan Insider Erik Deckers
5 ways to write better headlines
Are your headlines so clever readers don’t get them? Do you try to squeeze in extra keywords? Do you forgo lists? If so, this article is for you.
Ragan Insider Kevin Allen
Cruise lines look to other brands for reputation help
Carnival, Norwegian, MSC, and Celebrity are all turning to entertainment brands to take passengers’ minds off of recent PR disasters.
Ragan Insider Stacey Brucia
Do your subject lines look like spam?
A lot of different things in the email inbox—not necessarily all work-related—are vying for a reporter’s attention. To compete successfully, you must first prove you’re a human being.
