It’s difficult to measure a PR email marketing campaign. In politics, emails go out daily, and results can be even tougher to track. Here’s lessons learned from February-March of 2016.
Gov. Pat McCrory must respond today to the Department of Justice’s allegations that the state’s law violates the federal Civil Rights Act, lest it face legal action.
Although no one necessarily enjoys being trolled by a persistent and angry customer online, a few brand managers offer approaches to ensure your organization comes out on top.
As journalism changes, so do the ways media relations pros should connect with journalists. To keep up with today’s I-want-it-instantly news milieu, one PR pro offers tips.
Your typical guidance counselor might not be aware of these techniques for networking and for sprucing up your online presence.
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
College and university PR teams work to share news about students. What about alumni? This pro argues that alumni relations must wake up before it’s too late.
The SEC and U.S. Attorney’s Office are investigating the pioneering blood lab. Chief Executive Elizabeth Holmes, however, insists she’ll be presenting at an industry confab in August.
Consumers increasingly are using online platforms to shop. Though the migration brings content marketing opportunities, many retail chains are suffering.
North Carolina’s governor has issued an executive order in response to the growing backlash over the state’s legislation. Lawmakers in Mississippi seek a repeal.
If your team is overwhelmed with tracking and managing all of your organization’s content, it might be time to hire someone to streamline the process.
Public relations is much more than a nine-to-five job, but most of us wouldn’t change a thing. Here are tactics and behaviors that pop up spontaneously outside our cubicles and after client meetings.
From Colonel Sanders’ enduring persona to Fruit of the Loom’s quirky underwear giveaway, engagement opportunities abound on the professional network. Try these on for size.
Curious how your salary compares to those of other PR pros? Read on.
Apprehension about your ability to craft fluid, meaningful prose occasional can grip anyone who tries to string words together. Relax. You’re not alone. Here’s some helpful advice.
