6 facts and myths about public relations
A few pieces of media relations advice get passed around ad nauseam. Some are true. Many are not.
A few pieces of media relations advice get passed around ad nauseam. Some are true. Many are not.
The bank’s reputation is under fire—and its chief, John Stumpf is feeling the heat. Here’s how he—and the brand—responded to questioning on Tuesday.
Although starting your digital audio program could lead to exposure for your organization, experts say success can equally come from adding a few shows to your listening repertoire.
PR professionals don’t want to annoy journalists. It’s the last thing they want. A little open communication could prevent it from happening as often as it does.
Want to see your insightful prose in all its glory on Huffington Post, Fortune, Entrepreneur, Inc. or this very website? Here’s what you need to know to take those first crucial steps.
Snapchat’s popularity has exploded on the social media scene—and the app’s user numbers are continuing to expand. Still curious how it works? Here’s a record-setting example from Taco Bell.
One of the world’s most venerable media organizations is laying off a ‘significant’ number of full-time sales staff. Here’s how execs broke the news.
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
Though few marketers could have predicted the resurgence of Pikachu, the game app has taken the world by storm. Here’s how the brand’s parent company resurrected its image.
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight.
While consumer use of smartphones for health purposes booms, Apple will soon update its iPhone app to encourage organ and tissue donations.
Consider your blog a wide-open avenue to advancement—or your first job, says this expert.
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
Affording young people an opportunity to learn about an intended career field can benefit those aspirants far beyond a mere paycheck. Why limit employers’ ability to make that possible?
Writing style, timing, editing, research and being selective all matter. Here’s how many professionals get those things wrong.