The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
Communicating during a pandemic is not just about what you say, but how you say it.
Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.
In striving to elevate the workplace through diversity and inclusion, we might try only to quash language that has no business being in business. The effort requires more care and cognizance.
The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”
Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.
This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips.
Also: Chick-fil-A and Taco Bell offer at-home meal kits, J. Crew files for bankruptcy, join our Twitter #RaganChat with special guest from OKCupid, and more.
Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
Also: Museums show off their sassiest objects on Twitter, workout wear company offers free masks, why PR pros should embrace digital skills, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more.
