HubSpot creates the best unsubscribe message ever
The inbound marketing firm lets people who opt out of its email newsletters go with some humor, in the form of a break-up video.
The inbound marketing firm lets people who opt out of its email newsletters go with some humor, in the form of a break-up video.
Justine Sacco got in her entry for 2013 social media faux pas of the year with a tweet about how she can’t get AIDS in Africa because she’s white. (UPDATE)
A look back at the winners and sinners of the year in the media.
Of course there will be surprises over the next 12 months, but this year’s biggest turns offer signs of what’s to come.
Holiday-themed videos offer up some big lessons in how to grab attention with your own content. Emotion and relevance are vital—and fun pajamas wouldn’t hurt.
Hint: It happens on Facebook. (Go figure.)
A Twitter competition using the #UniteThisXmas hashtag culminated in a song on the show ‘The X Factor.’
Formal considerations are worthwhile, but they should come after the No. 1 priority: Making your client’s news interesting to someone other than your client.
The rules for using hyphens can be confusing and frustrating, but once you remind yourself what the marks are really for, they may become a little more intuitive.
Apparently, mother’s freshly baked gingerbread men weren’t doing the trick this year. (UPDATE)
As the holidays approach, consider one of these tomes to offer a little humor to a writer in your life, even if that writer is yourself.
Some people simply want to get your goat on Facebook, on your blog, and in other comment sections on the Web. If you’re going to engage them, keep your wits.
Many of these apologies and disclaimers tie in with the cardinal sins of presenting. Solid, thoughtful preparation is your best ally.
Not only was a Sunday tweet from the brand about a rather disgusting topic, it also had a misplaced comma that served as an invitation for ridicule. Its retweet count is rising fast.
From cost to copyright, PR pros have valid reasons for keeping images out of their content. Some other reasons aren’t so valid. None of them should be a roadblock.