The 3 biggest mistakes organizations make on day one of a crisis
When the heat is on, you can easily get burned—so avoid these common pitfalls.
When the heat is on, you can easily get burned—so avoid these common pitfalls.
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.
Also: NBCUniversal tweets gibberish, Ben & Jerry’s new flavor taps an old meme, PR pros’ collaboration preferences, and more.
Semantics matter, especially with regard to professional dealings. If a prospective business partner mangles the nomenclature, it’s your job to clarify—or lose out on an opportunity.
Also: Why ‘thought leadership’ is a powerful strategy and not just jargon, comedian’s Facebook donation rakes in money to fight Australia wildfires, and more.
How will the industry change in the coming year? These veterans offer their insight on which outcomes can be expected and what developments savvy pros should watch closely.
Also: How Americans view the economy, Harvey Weinstein’s image rehab, key elements of modern PR, Instagram’s group stories, and more.
Also: M&C Saatchi board members resign amid crisis, Pringles teams up with ‘Rick and Morty,’ top new-job magnets, and more
Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more.
Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news?
It’s essential to find fresh angles for your stories about the tech industry. Here are some ways to find fresh perspectives to reframe the narrative.
Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more.
Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help.