Ragan Insider Beth Thompson
Why longform content no longer performs
In a rapidly changing media environment, and amid the constant disruption of the COIVD-19 crisis, it’s more important than ever to be brief.
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Ragan Insider Roula Amire
An inside look at AARP’s rapid response team
The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.
Ragan Insider Beki Winchel
Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
Ragan Insider Mark Nichol
Why ‘they’ should prevail as a nonbinary-gender pronoun
As more and more individuals express sexual identities that are ‘neither entirely male nor entirely female,’ a simple solution arises: Use third-person plural, even for singular antecedents.
Ragan Insider Beki Winchel
Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images
Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.
Ragan Insider Bob Gold
Why PR pros should worry about ‘Dark PR’
Some practitioners are taking opposition research tactics perfected in the political arena into the marketplace. Despite the ethical and legal perils, some are taking a calculated risk.
Ragan Insider Beki Winchel
MGM data breach affects 10.6M, L Brands chief to resign with Victoria’s Secret sale, and Twitter tests fake-news warnings
Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.
Ragan Insider Ted Kitterman
Hasbro embraces nostalgia, ViacomCBS debuts a streaming service, and Walmart touts $60M annual savings on plastic bags
Also: Peeps introduces new flavors, social media doesn’t boost recruitment, chime in on our social media careers survey, and more.
Ragan Insider Michael Kling
10 tips for nailing your Q&A session
Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.
Ragan Insider Ted Kitterman
What PR pros should know about cybersecurity
The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for.
Ragan Insider Beki Winchel
Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce
Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more.
Ragan Insider Ted Kitterman
Messaging lessons from the State of the Union, Iowa and more
The news cycle has been amplified with the kickoff of the primaries in Iowa, Trump’s impeachment trial and the State of the Union. Here are some messaging takeaways.
Ragan Insider Beki Winchel
Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out
Also: Oscars prediction app’s tweet snafu, Super Bowl engagement wins, what consumers want online (and how seldom they get it), and more.
Ragan Insider Beki Winchel
Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive
Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more.
Ragan Insider Beki Winchel
Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line
Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.
