A Day in the LifeTed Kitterman
How Kane Communications Group’s James Burnett finds peace during WFH
Working from home can be pleasant—if your office is a quiet backyard space.
Search Results (tell me about it)
Daily ScoopBeki Winchel
Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’
Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.
Content MarketingTed Kitterman
How COVID-19 made concise messaging even more crucial
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences.
Daily ScoopBeki Winchel
American and United Airlines to lay off 32,000 employees, Google to pay $1B to publishers for ‘news experience,’ and Facebook launches cross-platform messaging
Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.
Daily ScoopBeki Winchel
Disney lays off 28,000 employees, Shell to cut 9,000 jobs and Merriam-Webster tweets popular searches during presidential debate
Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
Daily ScoopBeki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Daily ScoopBeki Winchel
Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Daily ScoopBeki Winchel
Wells Fargo criticized for diversity comments, Ralph Lauren to cut 15% of its workforce, and Bumble Bee Seafoods responds to Trump
Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
Daily ScoopBeki Winchel
Foot Locker offers voter registration, Dixie Brewing Company takes suggestions for new name, and PetSmart offers guinea pig costumes
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
StorytellingRoula Amire
Why telling sustainability stories is important year-round
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.
Ragan Insider Ted Kitterman
How to measure your DE&I efforts
Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts.
Content MarketingWhitney Fishman Zember
3 ways brands can support consumers’ mental well-being
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
Daily ScoopBeki Winchel
GM and Honda announce partnership, T-Mobile launches #Project10Million, and McDonald’s offers ‘Travis Scott’ meal
Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.
COVID-19Tara Parsell
5 ways the COVID-19 pandemic is changing media relations
With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?
Daily ScoopBeki Winchel
Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.
