Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
And communicators are doing a lot more of it, too.
This PR leader agrees that the amount of time spent on Zoom has been the biggest change to adapt to during COVID-19. As for the future? He advises taking things slow.
Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.
Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”
Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more.
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
A measurement pro shares the story of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis.
Also: Kraft asks consumers to ‘send noods,’ Netflix faces charges in Texas for promoting ‘Cuties,’ many think cyberattacks will be more common during COVID-19, and more.
An well-crafted statement supporting equality and welcoming diversity within your organization is great—but it isn’t enough. Here’s how to act meaningfully.
