8 ways to select the perfect PR agency
How can you tell whether a firm is the right fit for your organization? Consider these essentials for a great working relationship.
How can you tell whether a firm is the right fit for your organization? Consider these essentials for a great working relationship.
Technology makes online meetings possible, and telecommuting and global workforces make them necessary. Here’s how you can make your virtual conversations engaging and effective.
Evaluate the effectiveness of your communications strategy with these tools and resources.
Impress your colleagues with slick, seamless delivery—all orchestrated via your smartphone.
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
As publications look to grow their revenue, PR pros must adjust to the changing media landscape. Here’s why you shouldn’t shrug off increasingly gated content.
Typos, misaligned days and dates, and links that send you to an error page (or worse) can sink your best pitch or undermine an entire campaign. Try these tricks for picking every last nit.
As media platforms continue to tinker with their offerings to draw new users and satisfy engaged communities, PR pros can take advantage of the latest tools to reach their audiences.
If you want to cultivate healthy client relationships and build excellent campaigns, banish these negative statements from your vocabulary. Instead, consider more positive options.
Measuring information, especially figures culled from the web, can be challenging. Corrupted or irrelevant numbers can undermine even your most diligent efforts. Here’s how to proceed.
Get in front of 140+ digital communicators at our Social Media & Digital Communications Conference.
The way we tell stories is changing. Robert Hernandez of USC’s Annenberg school recently argued that communicator must work hard to compete in the modern information economy.
Is a podcast right for you and your organization? How much does it cost to get started? Find out here.
The social network is an important opportunity for many communicators. Get the most from the platform by completing your profile, getting recommendations and more.
Has being a mom prepared you to be a better PR pro? Here are some ways that these two stressful roles inform each other—for better, or for worse.