Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.
This week, readers were interested in resources for social media efficiency, why brand managers should tap micro-influencers, what to do instead of sending press releases, and more.
To find more success on popular digital platforms, wring insights from resources such as Hootsuite, SproutSocial, ReviewTrackers and TrackReddit.
Cut down the time it takes to make engaging videos, text and images to share online with these resources.
The queen of soul touched many listeners with her powerful songs, but her words also served to underline important life lessons. Consider a few of her famous sayings.
The social media company is bringing in Vidpresso, a live broadcast tools developer, showing the platform’s intention to expand livestreaming and offer more options for broadcasters.
Working in communications isn’t a cakewalk, but most wouldn’t have it any other way. Ready to embark on a job in PR? Consider a few helpful insights from an industry veteran.
Online tools have helped PR pros do more with less, reach new audiences and engage with far-flung constituents. Yet, when it comes to social media, has it all become too much?
Join us from your desk for a virtual summit filled with tips to save time and make your job easier.
Take advantage of editing apps, try reading backward, and review one discrete aspect of your text at a time.
These maestros of the digital ecosystem have their hands full, so a little help can go a long way. Try these handy assistants for maintaining sanity and boosting productivity.
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
Generate leads, share thought leadership and get your product noticed at our conference coming to Intel.
If measuring your strategies and tactics doesn’t thrill you, know that gathering data and making sense of analytics can help you know how much ROI your work produces. Here’s how to start.
Savvy PR and marketing pros can combine Instagram’s appeal and its new offerings to boost content and foster thriving online communities. Consider these fundamental takeaways.
